标题 | Pina Colada |
广告公司 | AMV BBDO |
广告战役 | Tech for the life you dream of… |
广告主 | PC World |
品牌 | Currys PC World |
首次发布日期 | 2015 / 3 |
行业领域 | 计算机、掌上电脑和计算器 |
广告口号 | tech for the life you dream of |
剧情简介 | AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…” |
哲学 | In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band. |
媒体类别 | 电视 |
长度 | |
Directors | The Bobbsey Twins From Homicide |
执行创意总监 | Alex Grieve |
执行创意总监 | Adrian Rossi |
制片 | Andrew Studholme |
制作公司 | Blink London |
执行制片 | James Bland |
广告公司制片 | Polly Lowles |
创意总监 | Clark Edwards |
摄影指导 | Christopher Sabogal |
剪辑师 | Ed Cheeseman |
后期制作 | The Mill London |
文案 | Clark Edwards |
Agency Planner | David Edwards |
Agency Planner | Sarah Sternberg |
TV Producer | Polly Lowles |