Rémy Guizerix
Directeur de Production at Brand Station
Paris, 法国
标题The egg which doesn't kill the chicken
标题 (原始语言)Poulehouse
广告公司
广告战役 The egg which doesn't kill the chicken
广告主 Poulehouse
品牌 Poulehouse
首次发布日期
行业领域 蛋类
哲学 Did you know that every year, 50 million chickens are killed at the age of 18 months simply because they don’t lay enough eggs anymore ? A dreadful, and unfortunately, common practice in the egg industry, especially since chickens can normally live up to 6 years on average. Contrarily, Poulehouse is the only egg brand on the market which doesn’t kill chickens. The brand has committed itself to feed chickens, raise and care for them until their natural death. The movie, « The egg which doesn’t kill the chicken », depicts the terrible reality of the egg industry. We follow a group of young chickens trying their hardest to save an older chicken, whose egg production has decreased, from the tragic fate which awaits it. A fictional story whose true purpose is to remind us that, in reality, we are the only ones who can save the chickens by changing the way we eat.
媒体类别 电视
长度
首席创意官
创意总监
创意总监
Copywriter / Art Director
Copywriter / Art Director
Head of TV
制片
执行制片
执行制片
导演
后期制作
音效制作
制作公司

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