Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, 阿拉伯联合酋长国
标题As far as we go
广告公司
广告战役 As far as we go
广告主 Almosafer
品牌 Almosafer
首次发布日期 2019 / 5
行业领域 旅行社、旅游经营者
哲学 We all probably acknowledge that the world today is more divided that it has ever been. Even in Ramadan, a time of year that encourages empathy, generosity, compassion and opening doors, people in the Middle East as well as around the world haven’t seized to put down their divides. It often remains a world of “us” vs “them”. Almosafer (https://ae.almosafer.com/), a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through the eyes of a child. Now, Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.
媒体类别 互动
长度
市场 阿拉伯联合酋长国
制作公司
Head of Brand
执行制片
导演
摄影指导
Casting
制片
创意总监
Creative Director, Copywriter
美术指导
Creative Director, Copywriter
创意总监
Head of Strategy
Head of Content/PR
Line Producer
1st AD
2nd AD
Art
Art
Wardrobe
Gaffer
Music Lyricist
歌手
音乐作曲家
Songwriter
Songwriter
Songwriter
歌手
剪辑师
Grade
Sound Designer
音效设计公司
Sound Effect
Post-production Producer

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