| 标题 | Mother’s Day |
| 广告公司 | FP7/BEY |
| 广告战役 | Mother’s Day |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed. In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails. |
| 媒体类别 | 电视 |
| 长度 | |
| 美术指导 | Pamela Karam |
| 执行创意总监 | Karim Kazan |
| Managing Director | Emile Atallah |
| 文案 | Thomas Young |
| 美术指导 | Mike Awad |
| 美术指导 | Rosy Muallem |
| 客户主管 | Petra Berbari |
| Head of Strategic Planning | Tahaab Rais |
| 战略企划总监 | Carl Bou Abdallah |
| Account Director | Salim Fayed |
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