Pierre Mouarkech
摄影指导 at Picky Productions
标题Fifty Years of Motherhood
广告公司
广告战役 Fifty Years of Motherhood
广告主 Danone
品牌 Danone Yoghurt
首次发布日期 2017
行业领域 酸奶
哲学 This year, Danone Maroc celebrated 50 years of brand presence in Morocco. We branded it as 50 years of Motherhood. And we launched with this intimate film that is a tribute or homage to Moroccan mothers and motherhood in general. Celebrating the challenges, sacrifice, dedication and utter joyfulness that is being a mother.
We insisted on casting only real mothers for this one. One that has experienced and would understand the true meaning of being a mother. And we finally found one that was actually 4 months pregnant. We instantly fell in love with her motherly mannerisms and the imperfections of her skin, and water retention in her face due to her pregnancy. She had zero acting experience, but we knew we would have to work with her, because of how incredibly motherly she felt.
媒体类别 影视
长度
市场 摩洛哥
Idea Creation
Production 2
Idea Creation 2
Founder
Director
Founder
摄影指导
Founder
Colorist
剪辑师
创意总监
文案
文案
Music Composer

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started