标题 | #whatnormalfeelslike |
广告公司 | Accenture Song |
广告战役 | #whatnormalfeelslike |
广告主 | Coppafeel! |
品牌 | Coppafeel! |
首次发布日期 | 2014 / 9 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. |
哲学 | The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London. |
媒体类别 | 平面 |
制作公司 | Jelly London |
执行创意总监 | Caitlin Ryan |
美术指导 | Laila Milborrow |
文案 | Paul Pearson |
Senior Planner | Matthew Waksman |
客户总监 | Harriet Belsey |
客户总监 | Laura Vipond |
广告公司制片 | Amy Lonnen |
摄影师 | Rankin . |
Typography | Alison Carmichael |
媒介公司 | MediaCom |
Board Director OOH | Gill Reid |
Planning Manager | Richard Beecroft |
PR Agency | Kaper |
客户总监 | Jenna Gifford |
客户经理 | Julia Kenny |