| 标题 | BARBIE: Imagine The Possibilities |
| 广告公司 | BBDO San Francisco |
| 广告战役 | Imagine The Possibilities |
| 广告主 | Mattel, Inc. |
| 品牌 | Barbie |
| Posted | 3月 2017 |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | A little girl leads a college lecture. Another receives patients in a veterinary clinic. Yet another leads a men’s soccer team through warm-up drills. As we jump from each scene, we see these girls in various professions. The clip ends with the “college professor” playing school with her Barbie dolls at home. “When a girl plays with Barbie, she imagines everything she can become,” reads the tagline. |
| 哲学 | Idea:Hidden cameras capture real reactions to girls imagining everything they might one day become. |
| 问题 | Challenge:Champion a world in which girls pursue their limitless potential. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | David Lubars |
| 执行创意总监 | Steve Rutter |
| 导演 | Karen Cunningham |
| 剪辑师 | Andrea Macarthur |
| 摄影指导 | Jeff Cutter |
| 执行创意总监 | Matt Miller |
| 执行制片 | Tom Weissferdt |
| 制作公司制片 | Lisa Christman |
| 特效 | NO6 |
| 文案 | Adam Balogh |
| 美术指导 | Jason Moussalli |
| 执行制片 | Patti Bott |
| Line Producer | Suzie Greene Tedesco |
| 客户总监 | Kim Fredkin |
| 客户主管 | Nicholas Roth |
| 执行制片 | Crissy de Simone |
| 后期制作 | Yole Barrera |
| 制作公司 | Slim Pictures Inc. |