| 标题 | Lexus Elevate |
| 广告公司 | Team One |
| 广告战役 | Lexus Elevate |
| 广告主 | Lexus |
| 品牌 | Lexus |
| Posted | 9月 2016 |
| 行业领域 | 轿车 |
| 剧情简介 | After two years of partnering with the USA Pro Cycling Challenge (USAPCC), Lexus needed that extra push to be recognized as an authentic partner and supporter of the sport and to drive future consideration among this target audience. Our goal was to increase awareness of the event among spectators on-site and enthusiasts watching at home. 7M PR impressions later, we did just that. Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs and a Gold Graphis Award. |
| 媒体类别 | 互动 |
| 长度 | |
| Concept | Team One |
| 执行制片 | Chris Graves |
| 执行制片 | Sam Walsh |
| 执行制片 | Michelle Craig |
| 摄影指导 | Carl Burke |
| 执行创意总监 | Alastair Green |
| 执行制片 | Alastair Green |
| 导演 | Anrick Bregman |
| 美术指导 | Quoc Lu |
| 创意总监 | John Dohrmann |
| Talent/Actors | Christian Vande Velde |
| 制片 | Tiffany Otoya |
| 制片 | Kristen Little |
| 文案 | Mike Rozycki |
| 设计师 | Lucia Matioli |
| 客户主管 | Jeanna Duff |
| 客户主管 | Amy Davis |
| 制片 | Rory Mathieson |
| Line Producer | Alexis Celic |
| VR Technician | Joff Harris |
| 剪辑师 | Joe Randall-Cutler |
| Digital Production | UNIT9 |
| Music & Sound Design | Plan8, Stockholm |
| 首席创意官 | Chris Graves |