Anrick Bregman
导演 at UNIT9
Los Angeles, 美国
标题Elevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus
广告公司
广告战役 Lexus Elevate
广告主 Lexus
品牌 Lexus
Posted8月 2015
行业领域 轿车
剧情简介 Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award 
媒体类别 互动
长度
Concept
Talent/Actors
执行创意总监
执行制片
执行制片
执行制片
创意总监
制片
制片
文案
美术指导
设计师
客户主管
客户主管
Digital Production
导演
执行制片
制片
Line Producer
摄影指导
VR Technician
Music & Sound Design
剪辑师

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