标题 | Elevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus |
广告公司 | Team One |
广告战役 | Lexus Elevate |
广告主 | Lexus |
品牌 | Lexus |
Posted | 8月 2015 |
行业领域 | 轿车 |
剧情简介 | Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award |
媒体类别 | 互动 |
长度 | |
Talent/Actors | Christian Vande Velde |
Concept | Team One |
执行创意总监 | Alastair Green |
执行制片 | Sam Walsh |
执行制片 | Chris Graves |
执行制片 | Alastair Green |
创意总监 | John Dohrmann |
制片 | Tiffany Otoya |
制片 | Kristen Little |
文案 | Mike Rozycki |
美术指导 | Quoc Lu |
设计师 | Lucia Matioli |
客户主管 | Jeanna Duff |
客户主管 | Amy Davis |
Digital Production | UNIT9 |
导演 | Anrick Bregman |
执行制片 | Michelle Craig |
制片 | Rory Mathieson |
Line Producer | Alexis Celic |
摄影指导 | Carl Burke |
VR Technician | Joff Harris |
Music & Sound Design | Plan8, Stockholm |
剪辑师 | Joe Randall-Cutler |