标题 | Kingsman - The Secret Service |
广告战役 | Kingsman - The Secret Service |
广告主 | 20th Century |
品牌 | Kingsman |
首次发布日期 | 2015 / 2 |
行业领域 | 电影制作 |
剧情简介 | The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth. Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight. A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight. |
哲学 | A gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you. |
媒体类别 | 网站 |
长度 | |
更多信息 | www.kngsmn.com |
制作公司 | unit9 |
Interactive Director | Anrick Bregman |
创意团队 | Dirk Van Ginkel |
数字制片 | Fabien Terrasse |
美术指导 | Craig Parkinson |
Head of Design | Sean Hobman |
Motion Graphics | Godart Raets |
文案 | Tarn Gordon-Rogers |