Tara Ford
Creative Director at Whybin\TBWA Group, South Melbourne
South Melbourne, 澳大利亚
标题PetMe
广告公司
广告战役 A dog obsessed AI
广告主 PetRescue
品牌 PetRescue
首次发布日期 2019 / 2
行业领域 慈善机构、基金、志愿者
剧情简介 People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.
媒体类别 互动
长度
首席创意官
执行创意总监
创意总监
美术指导
文案
Creative technologist
音效制作

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