Stephan Schwarz
Creative Director at Change, Paris
Paris, 法国
标题Outlaw Runners
广告公司
广告战役 Outlaws Runners
广告主 Distance
品牌 Distance
首次发布日期 2021 / 9
行业领域 服装、时装和鞋类
剧情简介 In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign.
媒体类别 案例研究
长度
制作公司 Soldats Films
广告经理
广告经理
客户经理
执行创意总监
创意总监
美术指导
Art Director Assistant
文案
音效制作
导演
制作公司制片
制作公司制片
制作公司制片
制作公司制片
制作公司制片
演员/名人
演员/名人
演员/名人
演员/名人
演员/名人

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