标题 | Outlaw Runners |
广告公司 | BETC Paris |
广告战役 | Outlaws Runners |
广告主 | Distance |
品牌 | Distance |
首次发布日期 | 2021 / 9 |
行业领域 | 服装、时装和鞋类 |
剧情简介 | In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | Soldats Films |
广告经理 | Guillaume Pontier |
广告经理 | Lionel Jagorel |
客户经理 | Damien Clanet. |
执行创意总监 | Stéphane Xiberras |
创意总监 | Stephan Schwarz |
美术指导 | Julien Vergne |
Art Director Assistant | Mathis Payet |
文案 | Alexandre Girod |
音效制作 | GUM – Green United Music |
导演 | Jules Renault |
制作公司制片 | Quentin Henneguelle |
制作公司制片 | PIERRE CAZENAVE |
制作公司制片 | Charlotte Giral |
制作公司制片 | Lina Maldonado |
制作公司制片 | Juliette Rivero |
演员/名人 | Lena Kandissounon |
演员/名人 | Quentin Malriq |
演员/名人 | Caroline Saguin |
演员/名人 | Sacha Liguori |
演员/名人 | Maëva Beaujour |