| 标题 | Made of Black | New Guinness Africa |
| 广告公司 | AMV BBDO |
| 广告战役 | Made of More |
| 广告主 | Diageo |
| 品牌 | Guinness |
| 首次发布日期 | 2014 / 8 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | Made of More |
| 剧情简介 | The ‘Made of Black’ tagline aims to assert Guinness’ uniqueness as a black beer. The idea behind the campaign is to celebrate the confidence and attitude that Guinness shares with the people who drink it, an attitude that we’ve called ‘Black’. ‘Made of Black’ is not about colour, its focus is on celebrating those that exhibit this Black attitude. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Rogue Films |
| 音频后期制作 | Wave Studios |
| 剪辑公司 | Final Cut |
| 广告经理 | Adenike Adebola |
| 创意总监 | Mike Schalit |
| 文案 | Mike Sutherland |
| 美术指导 | Antony Nelson |
| 客户企划 | Alex Lewis |
| 客户经理 | Michael Pring |
| 客户企划 | Tim Whirledge |
| 客户经理 | Gau Narayanan |
| 客户经理 | Jonny White |
| 客户经理 | Rob Ronayne |
| 客户经理 | Harriet Pinnington |
| 广告公司制片 | Nick Godden |
| 广告公司制片 | Holly Pienaar |
| 媒介公司 | Carat |
| 导演 | Sam Brown |
| 制作公司制片 | James Howland |
| 后期制作 | The Mill London |
| 音乐 | James Radford |
| 剪辑师 | Amanda James |
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