| 标题 | NoitulovE (Evolution) |
| 广告公司 | AMV BBDO |
| 广告战役 | NoitulovE (Evolution) |
| 广告主 | Diageo |
| 品牌 | Guinness |
| 首次发布日期 | 2005 / 10 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | Good things come to those who wait |
| 剧情简介 | "Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS. The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds. In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction. The film resolves with the line "Good things come to those who wait" and a view of the ultimate pint. |
| 哲学 | Marking 50 years of iconic GUINNESS TV advertising, the £1million production called "NoitulovE" positions the beer as the ultimate pint. Georgina Meddows-Smith, Marketing Manager for GUINNESS beer, comments: "Over the years, weve developed a number of iconic advertising campaigns that our Guinness drinkers enjoy and recognise. Quality has always been a big focus for the brand. Bringing back 'Good things come to those who wait' has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint." "This has been a labour of love for us and we are thrilled to be developing 'Good things to those who wait' for Guinness again" said Cilla Snowball, Chairman of AMV BBDO. Shot on location in Iceland, "Noitulove" features the country's dramatic landscape of steaming mud baths, volcanic terrain and iceberg lakes. It employs an ambitious range of production techniques and special effects including CGI, time-lapse filming, prosthetics, live action, stills photography, green screen and stock footage. |
| 问题 | The brewers of GUINNESS® beer are revamping their award-winning advertising campaign, "Good things come to those who wait" with a new ad set to air in cinemas and on TV from October 3rd. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| 录音室 | Wave Studios |
| 制作公司 | Good Oil |
| 广告公司制片 | Yvonne Chalkley |
| 导演 | Daniel Kleinman |
| 制作公司 | Kleinman Productions |
| 制作公司制片 | Johnnie Frankel |
| 文案 | Ian Heathfield |
| 美术指导 | Matt Doman |
| 创意总监 | Paul Brazier |
| 客户经理 | Mark Peterson |
| 特效 | William Bartlett |
| 音乐 | Peter Raeburn |
| Cinematography | Jess Hall |
| 剪辑公司 | Cut and Run LA |
| 音乐 | Tom Kenyatta |
| 音乐 | Nick Foster |
| 音效设计公司 | Jonnie Burn |
| 音效设计公司 | Peter Raeburn |
| 音乐公司 | Soundtree Music |
| Planner | Tricia Russo |
| 客户经理 | Michelle Okin |
| Marketing Manager | Georgina Meddows-Smith |
| 制片 | Jonnie Frankel |
| 剪辑师 | Steve Gandolfi |