| 标题 | Fatty Cigarette - Reveal |
| 广告公司 | Havas London |
| 广告战役 | Tobacco Control - Department of Health |
| 广告主 | British Heart Foundation |
| 品牌 | British Heart Foundation |
| 首次发布日期 | 2004 / 1 |
| 产品 | Anti-Smoking Message |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 广告口号 | We'll help you give up before you clog up completely |
| 结果 | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| 媒体类别 | 海报 |
| 市场 | 英国 |
| 文案 | Liz Whiston |
| 美术指导 | Dave Shelton |
| 广告公司制片 | Simon Devine |
| 制作公司 | Large |
| 导演 | Daniel Kleinman |
| 制片 | Johnnie Frankle |
| 摄影指导 | Stephen Blackman |
| 广告经理 | Nick Adkin |
| 客户企划 | Frank Reitgassl |
| 客户企划 | Kate Waters |
| Deputy Planning Director | Kate Waters |
| 创意总监 | Nick Hastings |
| 文案 | Sam Richard |
| 美术指导 | Phil Beaumont |
| 摄影师 | Mike Parsons |
| 剪辑师 | Steve Gandolfi |