Steve Gandolfi
剪辑师 at Cut and Run LA
Los Angeles, 美国
标题Champagne
广告公司
广告战役 Champagne
广告主 Microsoft
品牌 Xbox
首次发布日期 2002 / 2
产品 Xbox
行业领域 视频游戏/电玩控制器
广告口号 Life's Short. Play More.
剧情简介 A woman gives birth to a child, the body shoots through the air getting older until it lands in a grave as an old man.
哲学 BBH sought to broaden the appeal of console gaming by repositioning it as a positive and rewarding experience rather than a dark, sinister, or pointless one. It claimed ownership of the category ‘high ground’ for Xbox instead of talking about product performance or the experience of gaming itself . Xbox focused on the benefits of ‘Play’ and built a unique, engaging brand proposition in the form of ‘Play More’.
问题 Microsoft faced incredible challenges with the launch of its Xbox console in Europe. Not only was Sony PlayStation dominating the market with a massive 91% market share, but Nintendo Gamecube launched at virtually the same time as Xbox, at half the price, and with a considerably bigger marketing budget. Furthermore, Xbox launched in March, a historically console light sales period - 70% of games console sales occur in the 3 months before Christmas.
媒体类别 影视
长度
市场 Europe, 英国
制作公司
后期制作
特效
导演
制片
动画效果
动画效果
动画效果
动画效果
后期制作
剪辑公司
创意总监
布景设计师
广告公司制片
灯光主管/照明
音效设计公司
Account Handler
Account Handler
Marketing Manager
美术指导
文案
剪辑师

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