PetSmart - " The Avant Guardians"

GSD&M

GSD&M Austin, 美国

7756

品牌: PetSmart
国家: 美国

广告主: PetSmart

标题	The Avant Guardians
广告公司	GSD&M
广告战役	Partners in Pethood
广告主	PetSmart
品牌	PetSmart
首次发布日期	2015 / 5
行业领域	杂货店、专卖店
哲学	The spots harken to the quirky pet parents in Guest’s Best in Show and depict the fashion fanatic “Avant Guardians” of a coddled Shih Tzu that they wholeheartedly believe shares their taste in style. Between claiming that the sidewalk is their dog’s own runway, to insisting that other jealous pups do a “doggy double-take” when admiring his good looks at the park, this fashion forward couple unapologetically takes their pet parenting to an obsessive level. The campaign originally launched during the 87th Academy Awards broadcast, with spots starring Jennifer Coolidge and Anna Faris.
媒体类别	电视
长度	30 seconds
剪辑公司	MacKenzie Cutler
导演	Christopher Guest
VP Marketing Communications	Shane McCall
Director, Traditional Creative	Valerie Lederer
Assoc. Creative Manager, Traditional Creative	Tara Niederhaus
Dir., Marketing Strategy and Nat’l Promotions	Debbie Beisswanger
Creative Manager- Store Environment	Chris Windsor
Project Manager, Salon Strategy	Megan Mouser
Group Creative Director/Art Director	Scott Brewer
Group Creative Director/Writer	Ryan Carroll
Assoc. Creative Director/Art Director	Ross Aboud
Assoc. Creative Director/Writer	Kevin Dunleavy
美术指导	Morgan McDonald
Writer	Scott Chalkley
广告公司制片	Abigail Hinojosa
Associate Agency Producer	Adriane Weist
Business Manager	Lindsay Wakabayashi
SVP/Managing Director	Scott Moore
客户总监	Sabia Sidiqi
客户主管	Ben Creasey
客户经理	Nadia Elias
Managing Director	Gary Rose
执行制片	Adam Bloom
执行制片	Catherine Finkenstaedt
Line Producer	Mark Hyatt
DP	Kristian Kachikis
剪辑师	Gavin Cutler
制作公司	GO Films