| 标题 | Nooks and Crannies |
| 广告公司 | GSD&M |
| 广告战役 | Partners in Pethood |
| 广告主 | PetSmart |
| 品牌 | PetSmart |
| 首次发布日期 | 2015 / 5 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | Fashion-forward pet parents know that life is a catwalk – particularly for their dogs. Pethood is finding the caring groomer who “gets it” and knows exactly what your dog is going for. |
| 哲学 | The spots harken to the quirky pet parents in Guest’s Best in Show and depict the fashion fanatic “Avant Guardians” of a coddled Shih Tzu that they wholeheartedly believe shares their taste in style. Between claiming that the sidewalk is their dog’s own runway, to insisting that other jealous pups do a “doggy double-take” when admiring his good looks at the park, this fashion forward couple unapologetically takes their pet parenting to an obsessive level. The campaign originally launched during the 87th Academy Awards broadcast, with spots starring Jennifer Coolidge and Anna Faris. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | MacKenzie Cutler |
| 导演 | Christopher Guest |
| 制作公司 | GO Films |
| VP Marketing Communications | Shane McCall |
| Director, Traditional Creative | Valerie Lederer |
| Assoc. Creative Manager, Traditional Creative | Tara Niederhaus |
| Dir., Marketing Strategy and Nat’l Promotions | Debbie Beisswanger |
| Creative Manager- Store Environment | Chris Windsor |
| Project Manager, Salon Strategy | Megan Mouser |
| Group Creative Director/Art Director | Scott Brewer |
| Group Creative Director/Writer | Ryan Carroll |
| Assoc. Creative Director/Art Director | Ross Aboud |
| Assoc. Creative Director/Writer | Kevin Dunleavy |
| 美术指导 | Morgan McDonald |
| Writer | Scott Chalkley |
| 广告公司制片 | Abigail Hinojosa |
| Associate Agency Producer | Adriane Weist |
| Business Manager | Lindsay Wakabayashi |
| SVP/Managing Director | Scott Moore |
| 客户总监 | Sabia Sidiqi |
| 客户主管 | Ben Creasey |
| 客户经理 | Nadia Elias |
| Managing Director | Gary Rose |
| 执行制片 | Adam Bloom |
| 执行制片 | Catherine Finkenstaedt |
| Line Producer | Mark Hyatt |
| DP | Kristian Kachikis |
| 剪辑师 | Gavin Cutler |
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