标题 | Cultura - The Diving Board |
Brief | To communicate about this launch, Cultura and its agency St John’s x Isoskele summon the one in charge of the complexes: the fairy godmother. We follow her in the practice of her duties in a maternity while dreaming. But our heroine does not seem determined to treat everyone the same way... A movie to demystify the belief that you need a gift to start creative activities. A fairy tale fantasy that contrasts with the provocative tone of the message and allows Cultura to get the public's attention. |
广告公司 | ISOSKELE St.John's |
广告战役 | Cultura - The Diving Board |
广告主 | Cultura |
品牌 | Cultura |
Posted | 11月 2022 |
行业领域 | 杂货店、专卖店 |
剧情简介 | 5% of people believe that cultural and artistic activities are necessary for their well-being, but 42% say they do not practice any! That's the gap between desire and reality. The main obstacle is psychological: the fear of not succeeding, of being judged or not being skilled enough. Cultura launches «Le Plongeoir» (The Diving Board), its new format of music classes, writing and artistic practices. Pointed towards pleasure and benevolence, it is addressed to all and especially to those who have never dared to challenge themselves. |
媒体类别 | Web Film |
创意总监 | Bruno DELHOMME |
文案 | Janie Crespin |
美术指导 | Alexandre Quoirez |
导演 | Côme Ferré |
制作公司 | Wanda Paris |
Agency TV Producer | Audrey Chaouat-Nataf |
Agency TV Producer | Murielle Germond |
Marketing Manager | Claire Tanguy |
Marketing Manager | Melissa Roger |