标题 | Crocodile Free (Film Case) |
广告公司 | BETC Paris |
广告战役 | Crocodile Free |
广告主 | Lacoste |
品牌 | Lacoste / IUCN |
首次发布日期 | 2019 |
行业领域 | 服装、时装和鞋类 |
剧情简介 | For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world. All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife. |
媒体类别 | 案例研究 |
长度 | |
Account Management | Bertille Toledano |
Account Management | Fanny Buisseret |
Account Management | Charlotte Seillier |
Account Management | Suzy Morin |
执行创意总监 | Rémi Babinet |
创意总监 | Antoine Choque |
美术指导 | Jonathan Baudet-Botella |
文案 | Olivier Aumard |
Music Creative Director | Christophe Caurret |
联合美术指导 | Benoît Ferran |
联合美术指导 | Jessica Fecteau |
动作设计 | Olivier Kharon |
Post-production Supervisor | Anne-Sophie Touveron |
制作公司 | General Pop |
音效制作 | GUM – Green United Music |
Head of Strategy | Lennie Stern |
Head of Activation & Strategy | Julien Leveque |