标题 | Next 100 |
广告公司 | 72andSunny |
广告战役 | Next 100 |
广告主 | National Football League NFL |
品牌 | National Football League |
Posted | 4月 2020 |
行业领域 | 运动队、体育活动 |
剧情简介 | We created a film that aired immediately before the game’s kick off about a 13 year old kid, named Maxwell ‘Bunchie’ Young, running a football kick return back across the country. Along the way, he and a crew of fans and players he picks up visit NFL legends and landmarks. The film comes to a crescendo when Bunchie and his 32 new friends run onto the Super Bowl LIV field in Miami LIVE during the game’s televised broadcast to deliver the Super Bowl game ball to the referee in front 60,000+ fans in stadium and over 100+ million on live TV. |
媒体类别 | 其他 |
长度 | |
Executive Vice President Chief Marketing Officer | Tim Ellis |
Senior Vice President, Global Brand | Julie Haddon |
Vice President Global Brand | Melvin Lenzy |
Senior Producer | Lucy Hallowell |
Senior Vice President Football Communications and Marketing | Tracy Perlman |
Manager Football Communications and Marketing | Chris McAvey |
Marketing Communications Assistant | Chris Taylor |
Manager Global Brand Consumer Marketing | Sydney Harris |
Coordinator Marketing | Jessica Belz |
Senior Vice President | Jon Schwartz |
Vice President Communications | Samantha Roth |
Senior Vice President | Ian Trombetta |
Senior Director Player Social Marketing | Rich Elmore |
Director Club Social Strategy | Sana Merchant |
Social Content | Bryce Gustafson |
Manager Social Media Operations | Russell Simon |
Vice President Social Media Marketing | David Feldman |
Senior Director Club Marketing | Taryn Hutt |
Founder Creative Chairman | Glenn Cole |
执行创意总监 | Jason Norcross |
执行创意总监 | Keith Cartwright |
集团创意总监 | Zach Hilder |
集团创意总监 | Erwin Federizo |
设计师 | Chris Ruh |
文案 | Garrett Radford |
Group Production Director | Nicole Haase |
Sr. Film Producer | Katie Gaul |
Jr. Film Producer | Tanya Zaccaro |
Group Brand Director | Simon Hall |
Brand Director | Katie Martin |
Brand Manager | Kayla Moe |
Group Strategy Director | John Graham |
Group Strategy Director | Michael Lewis |
Strategist | Ryan Hagan |
Sr. Social Strategist | Kristin Barker |
Partnerships Legal Sr. Manager | Noah Winter |
制作公司 | Prettybird |
导演 | Max Malkin |
VP Executive Producer | Ali Brown |
Head of Production | Tracy Hauser |
Line Producer | Matt Wersinger |
1st Assistant Director | Rob Jackson |
Production Supervisor | Moira Hurley |
制作设计师 | Jason Hamilton |
Costume Designer | Kelle Kutsugeras |
剪辑公司 | Mark Edinoff At Work Editorial |
剪辑师 | Biff Butler |
执行制片 | Marlo Baird |