标题 | Wonderwoman |
广告公司 | Air, Partner of McCann |
广告战役 | Superheroes don't exist |
广告主 | Amnesty International |
品牌 | Amnesty International |
Posted | 5月 2014 |
行业领域 | 人权 |
广告口号 | Superheroes don't exist. Only you have the power to protect human rights. Buy a candle. |
剧情简介 | Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning. The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights. |
媒体类别 | 广播 |
长度 | |
创意总监 | Marie-Laure Cliquennois |
创意总监 | Grégory Ginterdaele |
文案 | Julien Scouze Riviezzo |
美术指导 | Sébastien Stronghead Verliefde |
Agency Account | Julie De Smedt |
Creative Producer | Bérengère Lurquin |
Creative Producer | Marie Libouton |
Graphic Designer | Aldjia Bessalah |
摄影师 | Grégor Collienne |
Assistant | Julien Hayard |
摄影师 | Nadia Jellab |
Retoucher | François Olivier Dedeyn |
剪辑师 | Laurent Dwek |
Radio Production Company | Think’n Talk |