Julie De Smedt
客户经理 at Air, Partner of McCann
Brussels, 比利时
标题Superheroes Tshirt
广告公司
广告战役 Superheroes don't exist
广告主 Amnesty International
品牌 Amnesty International
Posted5月 2014
行业领域 人权
广告口号 Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
剧情简介 Every day, human rights are violated around the world. People are persecuted, kidnapped, raped, tortured, killed. Only we have the power to make a change and make sure human rights are respected. Behind Amnesty are ordinary men and women making extraordinary things happen. Help us to support Amnesty.
哲学 The T-shirts are parodies of superhero costumes. While they state that superheroes do not exist, they also reassure us that we are the ones who have the power to defend human rights.
问题 The challenge was to find an online tool to complement the “Superheroes don’t exist, only you have the power to protect human rights” campaign (which had been developed for TV, radio, press and outdoor). The goal was to get the Amnesty volunteers selling candles to stand out and to boost sales, but also to encourage dialogue with passers-by to remind them that behind Amnesty are ordinary men and women doing the extraordinary: protecting human rights.
媒体类别 Promotional Products
长度
创意总监
创意总监
文案
美术指导
Agency Account
Creative Producer
Creative Producer
Graphic Designer
摄影师
Assistant
摄影师
Retoucher
剪辑师
Radio Production Company Think’n Talk

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