标题 | #CallBrussels |
广告公司 | Air, Partner of McCann |
广告战役 | Call Brussels |
广告主 | visit.brussels |
品牌 | visit.brussels |
首次发布日期 | 2016 / 1 |
行业领域 | 目的地(国家与地点) |
剧情简介 | SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city. |
媒体类别 | 户外广告 |
长度 | |
创意总监 | Dieter De Ridder |
创意总监 | Joeri Van Den Broeck |
设计师 | Maxime Douillet |
制作公司 | Lovo Films |
导演 | Jan Boon |
制片 | Juliette Stinglhamber |
制片 | Niki Michiels |
广告公司制片 | Daphné de le Vingne |
广告公司制片 | Bérengère Lurquin |
创意团队 | Julien Scouze Riviezzo |
创意团队 | Sébastien Stronghead Verliefde |
Digital Agency | Globule Bleu |
执行创意总监 | Eric Hollander |