Tom Woodington
创意总监 at 4Creative
London, 英国
标题Derry Girls
广告公司
广告战役 Derry Girls
广告主 Channel 4
品牌 Channel 4
首次发布日期 2019
行业领域 电视、广播节目与电视台、电台
剧情简介 Derry was one of the most violently divided cities in the world. Its world famous political murals, drawn by the IRA and loyalist paramilitaries, are symbols of this conflict. They depict the divisions of the past: “the old murals simply keep old wounds open”.

We replaced these scenes of violence with five teenagers who united the city like nothing else. It TRENDED #1 IN IRELAND, #2 IN THE UK AND #3 WORLDWIDE, and is now a key destination promoted by the Northern Ireland Tourist Board. THE NEW YORK TIMES called the mural “A SYMBOL OF PRIDE FOR THE CITY”.
媒体类别 海报
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