Kelly Bayett
Sound Creative Director at Cabin Edit
Santa Monica , 美国
标题Sir Lucky Pants
广告公司
广告战役 SuperLotto Plus
广告主 California State Lottery
品牌 California Lottery
首次发布日期 2017 / 1
行业领域 博彩与赌博
剧情简介 Created by longtime agency-of-record David&Goliath, the tongue in cheek campaign uses the three-letter acronym “SLP” to highlight the endless possibilities of winning millions from playing SuperLotto Plus, which has an average jackpot of $27MM.
Acronyms and shorthand are everywhere these days. From text messages to social media, we’re constantly communicating more with less. To that end, in the :30 spot, "Sir Lucky Pants", we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P. 
媒体类别 电视
长度
Chairman
首席创意官
创意总监
文案
美术指导
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导演
摄影指导
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Head of Production
Line Producer
剪辑公司
剪辑师
Assistant Editor
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电影电视
Colorist
特效 Method Studios
Flame Artist
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音乐
创意总监
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Mix Company Lime Studios
Mix
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