标题 | Sir Lucky Pants |
广告公司 | David&Goliath |
广告战役 | SuperLotto Plus |
广告主 | California State Lottery |
品牌 | California Lottery |
首次发布日期 | 2017 / 1 |
行业领域 | 博彩与赌博 |
剧情简介 | Created by longtime agency-of-record David&Goliath, the tongue in cheek campaign uses the three-letter acronym “SLP” to highlight the endless possibilities of winning millions from playing SuperLotto Plus, which has an average jackpot of $27MM. Acronyms and shorthand are everywhere these days. From text messages to social media, we’re constantly communicating more with less. To that end, in the :30 spot, "Sir Lucky Pants", we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P. |
媒体类别 | 电视 |
长度 | |
Chairman | David Angelo |
首席创意官 | Bobby Pearce |
创意总监 | Greg Buri |
文案 | Joe Shaner |
美术指导 | Shaun Wright |
制作公司制片 | Katie Lambrecht |
制作公司制片 | Dustin Oliver |
制作公司 | Caviar |
导演 | Los Pérez |
摄影指导 | Alejandro Martinez |
执行制片 | Michael Sagol |
执行制片 | Jasper Thomlinson |
执行制片 | Kim Dellara |
Head of Production | Casey Wooden |
Line Producer | Richard Weager |
剪辑公司 | Spinach |
剪辑师 | Edward Line |
Assistant Editor | Eddie Mikasa |
执行制片 | Jonathan Carpio |
制作公司制片 | Patricia Gushikuma |
制作公司制片 | Rachel Celotto |
电影电视 | Company 3 |
Colorist | Dave Hussey |
特效 | Method Studios |
Flame Artist | Mark Renton |
执行制片 | Robert Owens |
制作公司制片 | Julia Paskert |
音乐 | Barking Owl |
创意总监 | Kelly Bayett |
制作公司制片 | Ashley Benton |
Mix Company | Lime Studios |
Mix | Mark Meyuhas |
制作公司制片 | Susie Boyajan |