Gilles Fichteberg
Cofondateur at Rosapark, Paris
Paris, 法国
标题Humanity's First Queue
广告公司
广告战役 Humanity's First Queue
广告主 Monoprix
品牌 Monoprix
首次发布日期 2019 / 5
行业领域 百货公司、超市
剧情简介 Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude.
媒体类别 Web Film
长度
市场 乌克兰
制作公司
音效
后期制作
制作公司
媒介公司 Blue 449
首席创意官
首席创意官
Founder
美术指导
文案
导演
Managing Director/Head of Strategic Planning
联合创意总监
客户总监
客户经理
Agency TV Producer
战略企划
Head of Digital Strategy
Community Manager
Social Media Strategist
PR manager
剪辑师
制片
制作经理
Assistant Director
摄影指导
Costume
制作设计师
Make-Up Artist
Sound Producer
Sound Producer
Sound Engineer
后期制作
后期制作
Chief Executive Officer (CEO)
Deputy Managing Director
Senior Business Manager
Head of Brand Activation
Head of Marketing, Digital & Innovation
Brand & Image Director
Communications and Media Manager

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