标题 | Humanity's First Queue |
广告公司 | ROSA PARIS |
广告战役 | Humanity's First Queue |
广告主 | Monoprix |
品牌 | Monoprix |
首次发布日期 | 2019 / 5 |
行业领域 | 百货公司、超市 |
剧情简介 | Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude. |
媒体类别 | Web Film |
长度 | |
市场 | 乌克兰 |
制作公司 | Partizan Paris |
音效 | Schmooze |
后期制作 | Mikros Image |
制作公司 | FAMILY Production |
媒介公司 | Blue 449 |
首席创意官 | Gilles Fichteberg |
首席创意官 | Jean-Francois Sacco |
Founder | Jean-Patrick Chiquiar |
美术指导 | Cerise Leclerc |
文案 | Louise Mussot |
导演 | Antoine Bardou-Jacquet |
Managing Director/Head of Strategic Planning | Sacha Lacroix |
联合创意总监 | Quentin Labat |
客户总监 | Lucile Wissocq |
客户经理 | Justine Ducher |
Agency TV Producer | Thomas Laurent |
战略企划 | Sarah Herbain |
Head of Digital Strategy | Jeanne Neuschwander |
Community Manager | Calliste Garrabos |
Social Media Strategist | Charlotte Giraud |
PR manager | Mélanie Colléou |
剪辑师 | Sophie Reine |
制片 | Khalid Tahhar |
制作经理 | Isabelle Labeylie |
Assistant Director | Olivier Coulhon |
摄影指导 | Marc Gomez del Moral |
Costume | Elise Bouquet |
制作设计师 | Alexandre Vivet |
Make-Up Artist | Annabelle Petit |
Sound Producer | Matthieu Sibony |
Sound Producer | Grégoire Galian |
Sound Engineer | Sylvain Rety |
后期制作 | Sébastien Gros |
后期制作 | Jonathan Trebois |
Chief Executive Officer (CEO) | Pascal Crifo |
Deputy Managing Director | Marion Haan |
Senior Business Manager | Florence Mary |
Head of Brand Activation | Fouad Hachani |
Head of Marketing, Digital & Innovation | Florence Chafiotte |
Brand & Image Director | Nicolas Gobert |
Communications and Media Manager | Stéphanie Jallet |