标题 | Microsoft TV Commercial |
广告公司 | m:united/McCann |
广告战役 | 3D Holiday |
广告主 | Microsoft |
品牌 | Windows |
首次发布日期 | 2017 / 12 |
行业领域 | 家用电器和视听产品 |
哲学 | Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story. The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs. |
媒体类别 | 影视 |
长度 | |
VFX | MPC NY |
后期制作 | MPC LA |
Marketing Manager | Hannah Westing |
Marketing Manager | Danna Brokaw (Global) |
Global Brand Marketing | Dawn Novak |
General Manager | Deana Singleton |
Director | Jenny Leahy |
Brand Manager | Kathleen Hall |
美术指导 | Alberto Cerriteno (Windows Next) |
3D Supervisor | Chris Bernier |
2D Animation and Compositing | Tobey Lindback (Lead) |
SR Social Strategist | Jordan Berger |
Producer | Mel Senecal |
Designer | Andre DeCastro |
项目经理 | Jessica Jacobson |
Project Director | Stella Warkman |
Producer | Monique Fitzpatrick |
President | John Dunleavy |
音乐制作人 | Eric Johnson |
音乐制作人 | Sam Belkin (associate) |
Managing Director | Kevin Nelson |
Head of Integrated Production | Aaron Kovan |
Group Strategy Director | Todd Sussman |
SVP, group account director | Darla Price |
SVP, group account director | Sarah Keiber |
Global Strategy Director | Michelle Kiely |
Founder | Andrew Panay Founder Blk Ops |
Executive Creative Director | Daniela Vojta (EVP) |
Executive Creative Director | Susan Young |
数字制片 | Sean Flanigan |
数字制片 | Charlotte Popper |
Creative technologist | Alicia Foor |
创意总监 | Todd Brown |
创意总监 | Dan Kim |
文案 | Elina Rudkovskaya |
Chief Creative Operations Officer | Brian Klugman CCO Blk Ops |
客户主管 | Ellie Choi |
客户主管 | Molly Raker |
客户总监 | Tina Galley (Exec) |
客户总监 | Pat Six |
媒介公司 | Carat |
Sound Mix and Design | Heard City |
剪辑师 | Ethan Simmons |
剪辑师 | Catherine Gionfriddo |
VFX Supervisor | Rob Hodgson |
Producer | Katie Buckley |
Producer | Matthew Loranger |
Colourist | Adrian Seery |
制作公司 | The Director’s Bureau |
Managing Director | Camila de Biaggi |
Head of Production | Brendan Kahn |
Animation Director | Marc Smith & MPC Creative |
首席创意官 | Tom Murphy |