| 标题 | Nike Fuelband SE Installation |
| 广告公司 | Random Studio |
| 广告战役 | Nike Fuelband SE Installation |
| 广告主 | Nike |
| 品牌 | Nike Fuelband SE |
| 首次发布日期 | 2013 |
| 行业领域 | 休闲与运动设备 |
| 广告口号 | Motivated. Everywhere. All the time. |
| 广告口号 (原始语言) | Motivé. Partout. Tout le temps. |
| 剧情简介 | Promoting the launch the new Fuelband SE, Random Studio worked closely with the Nike Brand team to develop a custom installation piece for the Colette fashion house in Paris. The challenge was to generate excitement and intrigue for Colette, while highlighting the enhancements of the new Fuelband SE. Nike approached Random Studio to deliver the project in just over thee weeks. Realising the limitations of the timeframe, the installation drew from previous executions & case studies to deliver something that guaranteed performance as well as ‘wow' (and educate) passers-by. The final result was a collaboration with lighting specialists Jurlights and production company L'Araignée to construct a high intensity RGB LED infinity tunnel. LED strips were chosen to deliver stunning, eye catching animations which were developed in house. MadMapper was used to output video directly onto the LED strips, enabling a quick workflow to test and preview animations live on the sculpture. |
| 媒体类别 | Ambient |
| 市场 | 荷兰 |
| Creative Technologist | Michael Pelletier |
| 动画 | Coen Grift |
| 设计师 | Coen Grift |
| 动画 | Vincent Lowe |
| 设计师 | Vincent Lowe |
| 制片 | Tristan Parker |
| 制作公司 | L'Araignée |
| 灯光主管/照明 | Jurlights |