标题 | World Cup Draw |
广告公司 | Africa |
广告战役 | World Cup Draw |
广告主 | Itaú Unibanco |
品牌 | Itau Bank |
首次发布日期 | 2013 / 11 |
产品 | Institutional |
行业领域 | 银行、金融、法律和保险 |
剧情简介 | Itau, the Brazilian national soccer team and Fifa 2014 World Cup’s official bank launched the film "World Cup Draw", which realistically recreates the official FIFA event in a production involving 500 extras and more than 100 advertising professionals. The film, produced by Agencia Africa, treats the tension and expectations that accompany the World Cup group raffle with light-hearted humor. The plot shows the moment when people from various countries, in front of the TV or computer, watch to see what the destiny of their country will be, hoping and cheering that their country will not fall into the same group as Brazil. Thus avoiding a match against a powerful nation of 200 million fans. The production relies on two endings that show the reaction of different nationalities to the news that they are in Brazil's group. |
媒体类别 | 影视 |
长度 | |
市场 | 巴西 |
执行创意总监 | Sergio Gordilho |
创意总监 | Sergio Gordilho |
创意总监 | Ricardo Chester |
创意总监 | Jeferson Rocha |
创意总监 | Augusto Moya |
文案 | Ricardo Chester |
美术指导 | Jeferson Rocha |
广告公司制片 | Rodrigo Ferrari |
广告公司制片 | Alessandra Pais |
摄影指导 | César Charlone |
美术指导 | Marcos Cavalheiro |
剪辑师 | Fernanda Bernardino |
剪辑师 | Fernando Stutz |
后期制作 | O2 Filmes |
音效制作 | Voicez Producoes Sonoras |