Jeferson Rocha
执行创意总监 at VML
São Paulo, 巴西
标题World Cup Draw
广告公司
广告战役 World Cup Draw
广告主 Itaú Unibanco
品牌 Itau Bank
首次发布日期 2013 / 11
产品 Institutional
行业领域 银行、金融、法律和保险
剧情简介 Itau, the Brazilian national soccer team and Fifa 2014 World Cup’s official bank launched the film "World Cup Draw", which realistically recreates the official FIFA event in a production involving 500 extras and more than 100 advertising professionals.
The film, produced by Agencia Africa, treats the tension and expectations that accompany the World Cup group raffle with light-hearted humor. The plot shows the moment when people from various countries, in front of the TV or computer, watch to see what the destiny of their country will be, hoping and cheering that their country will not fall into the same group as Brazil. Thus avoiding a match against a powerful nation of 200 million fans. The production relies on two endings that show the reaction of different nationalities to the news that they are in Brazil's group. 
媒体类别 影视
长度
市场 巴西
执行创意总监
创意总监
创意总监
创意总监
创意总监
文案
美术指导
广告公司制片
广告公司制片
摄影指导
美术指导
剪辑师
剪辑师
后期制作
音效制作

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