| 标题 | Freeway |
| 广告公司 | Havas Paris |
| 广告战役 | Road Maps |
| 广告主 | Michelin |
| 品牌 | Michelin |
| 首次发布日期 | 2014 / 4 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
| 哲学 | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere. |
| 媒体类别 | 平面 |
| 更多信息 | http://www.havas360.com/fr/ |
| 执行创意总监 | Thomas derouault |
| 创意总监 | Alban Penicaut |
| 美术指导 | Marielle Postec |
| 文案 | Florent Roux |
| Managing Director | Matthieu Habra |
| 广告公司制片 | Anne Mascorda |
| 广告公司制片 | Cécile Ousset |
| Directrice commerciale | Ophélie Dumay |
| 插图画家 | Matthew Cusick |