标题 | Next-Gen Lionel Messi |
广告公司 | Wieden + Kennedy Amsterdam |
广告战役 | It Just Got Real |
广告主 | Electronic Arts Inc. |
品牌 | EA SPORTS™ FIFA14 |
Posted | 11月 2013 |
行业领域 | 视频游戏/电玩控制器 |
剧情简介 | This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple. Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen. It just got real. |
媒体类别 | 电视 |
长度 | |
制作公司 | Stink Films |
剪辑公司 | Whitehouse Post |
后期制作 | MPC LDN |
广告经理 | Todd Sitrin |
广告经理 | Jamie McKinlay |
广告经理 | Oliver Hughes |
广告经理 | Matt Mckie |
广告经理 | Dana Marineau |
广告经理 | Mark Evans |
广告经理 | Justin Shekell |
执行创意总监 | Mark Bernath |
执行创意总监 | Eric Quennoy |
创意总监 | Mike Farr |
创意总监 | Pierre Janneau |
创意总监 | Edu Pou |
美术指导 | Ignasi Tudela Calafell |
文案 | David Smit |
Head of Production | Erik Verheijen |
Head of Production | Andrew Allen |
制作公司制片 | Jaime Tan |
制作公司制片 | Arnaud Ronquillo |
战略企划 | Ben Armistead |
客户总监 | Kirk Johnsen |
客户总监 | Nick Campion |
客户经理 | Kerstin Hagg |
项目经理 | Janna Harrington Boesjes |
Business Director | Justine Young |
制作公司 | Resn |
3D Graphics | Resn |
音频 | Resn |
3D人物 | Assembly Films |
导演 | Tomek Baginski |
摄影指导 | Stoeps Langensteiner |
制作公司制片 | Andrew Porteous |
执行制片 | Edward Grann |
剪辑师 | Adam Marshall |
剪辑师 | stephen dunne |
音效设计公司 | Raja Sehgal |
音乐 | Guy Amitai |
音乐 | Messimorphosis |
音乐公司 | Pivot Audio |
特效 | Franck Lambertz |
CG Supervisor | Carsten Keller |
电影电视 | MPC Amsterdam |
Colorist | George K. |
后期制作 | Gerben Molenaar |
后期制作 | Jamie Loudon |