Gwen Friedow

Gwen Friedow

Director, Brand Planning at Schafer Condon Carter
Chicago, 美国

概要

With an analytical mind and the energy to look beyond the obvious for answers, Gwen has been a key consultant to SCC Clients for the past 15 years. She’s help leading food manufacturers market effectively to the restaurant trade for nearly 25 years. From understanding the center of the plate through work with clients like the National Pork Board and Tyson, to leveraging the consumer brand equities of clients like Hershey’s, Idaho Potatoes and General Mills, Gwen is always focused on finding the right solution to help restaurateurs drive traffic, build checks and manage costs.


Whether the business challenge is B2B or B2C, she's the SCC BrandIgnition champion — surveying the environment, identifying compelling customer insights and positioning brands for success in the marketplace. She’s put her consumer marketing skills to work for clients like the National Pork Board, Solo Cup Company, The Chicago Cubs and Seven Daughters Wine.


Prior to joining SCC, Gwen was actively involved in the launch and roll out of the extremely successful “Pork. The Other White Meat.” campaign for the National Pork Producers Council, where she worked for 2 years. She also worked agency side at Noble & Associates, and was a partner at Dallas-based Fuqua & Friedow for 8 years. At every stop along the way, Gwen has helped organizations and clients sell more by thinking smarter.


Gwen is actively involved in various food industry organizations, including the International Foodservice Manufacturers Association (IFMA), the International Foodservice Editorial Council (IFEC), and Women’s Foodservice Forum (WFF). A graduate of Iowa State University with an MBA from Southern Methodist University, Gwen resides in LaGrange with her Border Terrier, Finch, when she’s not traveling for work or on her Iowa farm. 

Positions

Director, Brand Planning

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