SBT - "El Chavo without el Chavo (Film Case)"

WMcCann

WMcCann São Paulo, 巴西

15504

品牌: SBT
国家: 巴西

广告主: SBT

标题	El Chavo without el Chavo (Film Case)
广告公司	WMcCann
广告战役	El Chavo without el Chavo
广告主	SBT
品牌	SBT
首次发布日期	2019 / 8
行业领域	电视、广播节目与电视台、电台
哲学	A special episode of El Chavo del Ocho caused much talk in Brazil. Through its social responsibility platform SBT do Bem, SBT, one of the largest TV channels in Brazil, deleted the main character of the show on the 35th anniversary of the series in the country, that was also the Childhood Day. The new episode was created to raise the awareness about child abandonment. The context couldn’t be better, since the Chavo is a boy living in a barrel who doesn’t know his parents or relatives and, in some episodes, even starves. The stunt developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. 35 years after the series debut in Brazil, it’s still a top-rated TV show. To do this, it was necessary to analyze SBT’s entire catalogue of episodes. After selecting compatible scenes from more than 200 chapters, the agency used the technique of rotoscopy to remove the Chavo, creating a new story. In the special episode featuring the original voice actors, the village characters notice that the Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye.
媒体类别	电视
长度	72 seconds
首席创意官	Hugo Rodrigues
首席创意官	André Marques
Chief Operating Officer (COO)	Kevin Zung
VP, General Director	Marcio Borges
创意总监	Ricardo Weitsman
创意总监	Nicolás Romano
创意总监	Viviane Pepe
Head of Art	Felipe Gomes
创意团队	Alexandre “Xela” Oliveira
创意团队	Rafael Dyer
创意团队	Pedro Chaves
创意团队	Felipe Latgé
创意团队	Ricardo Weitsman
剪辑师	Yuri Porto
Director of Client Services	Anna Moraes
Director of Client Services	Vitoria Silvestre
Media Vice President	André França
Media Team	Horácio Rosário
Media Team	Daniel Neves
Media Team	Vitória Lobo
Media Team	Lucas Gonçalves
VP Production	Tato Bono
广告公司制片	Cayan Lobo
广告公司制片	Rosinha Pinheiro
广告公司制片	Fabiana Diniz
制作公司	Homem de Lata Filmes
导演	Alexandre Braga
Post-production Producer	Bernardo Leite
后期制作	equipe Mandrill
音效制作	Satelite Audio São Paulo
画外音	RioSound
Graphic Production	Maurício Martim
Graphic Production	Nereu Marinho
项目经理	Yarha Costa
Public Relations	Kerena Neves
Public Relations	Bruna Ramos
Public Relations	Patrícia Lázaro
Approval Client	Priscila Stoliar
Approval Client	Daniela Martins
Approval Client	Becken Lima