MEDB RIORDAN
MD at Academy
London, 英国
标题Further Than Ever
广告公司
广告战役 Further Than Ever
广告主 Nike
品牌 Nike
首次发布日期 2019 / 6
行业领域 服装、时装和鞋类
剧情简介 Featuring some of the most incredible Chinese athletes...

Li Na, the first Grand Slam singles champion from Asia and the first to break into the world’s top 10… despite constant critique about her career choices and outward personality, she rose to become an icon in Chinese sport.

Lan Tian, paralysed from the waist down, took up skiing despite pressure from doctors and family and went on to live independently without support.

Shao Ting, WCBA basketball champion and PHD graduate, breaking the stereotype in China that a woman shouldn’t aspire so highly.

Nina Guo, blogger and climber, broke the rules by talking pubclicly about how climbing has helped her overcome many of the obstacles faced by mental illness.

Cecelia Yeung, born into a poor family, pressured not to pursue sport due to the difficulty in making a living from it. Ended up as the HK high jump record holder, the first full-time high jumper in HK and broke the HK high jump record three times in one day.

Wang Shuang, despite pressure from family and local coaches not to leave home, she became the first Chinese female football player to play outside of China and AFC Women’s Player of the Year.

Kung Fu Cha Cha, the first Asian team to row across the Atlantic, the youngest team to cross the Atlantic and the first female champions who broke Row Like A Girl’s record by 6 days.

Can Zongju, became the the greatest boxer in Chinese history and the second best female boxer in the world.
媒体类别 互动
长度
剪辑公司
后期制作
音效制作
制作公司
创意总监
创意总监
创意总监
创意总监
导演
美术指导
美术指导
Agency
广告公司制片
制片
摄影指导
剪辑师
文案
文案
音乐
Sound Designer
Sound Designer
Sound Designer
执行制片
Music Composer / Arranger
音乐制作人
制作设计师

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