标题 | Further Than Ever |
广告公司 | Wieden+Kennedy |
广告战役 | Further Than Ever |
广告主 | Nike |
品牌 | Nike |
首次发布日期 | 2019 / 6 |
行业领域 | 服装、时装和鞋类 |
剧情简介 | Featuring some of the most incredible Chinese athletes... Li Na, the first Grand Slam singles champion from Asia and the first to break into the world’s top 10… despite constant critique about her career choices and outward personality, she rose to become an icon in Chinese sport. Lan Tian, paralysed from the waist down, took up skiing despite pressure from doctors and family and went on to live independently without support. Shao Ting, WCBA basketball champion and PHD graduate, breaking the stereotype in China that a woman shouldn’t aspire so highly. Nina Guo, blogger and climber, broke the rules by talking pubclicly about how climbing has helped her overcome many of the obstacles faced by mental illness. Cecelia Yeung, born into a poor family, pressured not to pursue sport due to the difficulty in making a living from it. Ended up as the HK high jump record holder, the first full-time high jumper in HK and broke the HK high jump record three times in one day. Wang Shuang, despite pressure from family and local coaches not to leave home, she became the first Chinese female football player to play outside of China and AFC Women’s Player of the Year. Kung Fu Cha Cha, the first Asian team to row across the Atlantic, the youngest team to cross the Atlantic and the first female champions who broke Row Like A Girl’s record by 6 days. Can Zongju, became the the greatest boxer in Chinese history and the second best female boxer in the world. |
媒体类别 | 互动 |
长度 | |
剪辑公司 | The Assembly Rooms |
后期制作 | MPC LDN |
音效制作 | Factory Studios |
制作公司 | Academy Films |
创意总监 | Ian Toombs |
创意总监 | Vivian Yong |
创意总监 | Matt Skibiak |
创意总监 | Dong Hao |
导演 | Ian Pons Jewell |
美术指导 | Josh King |
美术指导 | Moon Qi |
Agency | Wieden + Kennedy |
广告公司制片 | Bernice Wong |
制片 | Joni Adams |
摄影指导 | Mauro Chiarello |
剪辑师 | Gaia Boretti |
文案 | Matt Meszaros |
文案 | Ruby Li |
音乐 | Siren Music |
Sound Designer | Anthony Moore |
Sound Designer | Jon Clarke |
Sound Designer | James Utting |
执行制片 | MEDB RIORDAN |
Music Composer / Arranger | Guy Farley |
音乐制作人 | Sean Craigie-Atherton |
制作设计师 | Olly Williams |