Iain Hunter
Executive Creative Director at Stack, London
London, 英国
标题Richard
广告公司
广告战役 Look Both Ways
广告主 The Fitzrovia Partnership
品牌 The Fitzrovia Partnership
Posted11月 2019
行业领域 政府与其他机构
广告口号 Tottenham Court Road is now two-way
剧情简介 Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street.
媒体类别 户外广告
执行创意总监
创意总监
创意总监
广告公司制片
客户经理
客户企划
客户企划
媒介公司
媒介企划
Director Brand Strategy & Advertising

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