Ali Dickinson
创意团队 at Who Wot Why
London, 英国
标题Listen Like You Used To
广告公司
广告战役 Listen Like You Used To
广告主 Spotify
品牌 Spotify UK
Posted7月 2020
行业领域 在线休闲及娱乐服务
哲学 Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
媒体类别 户外广告
Senior Copywriter
Senior Art Director
Founding Partner
Business Director
Head of Production
Senior Producer
Lead Designer
Junior Designer
Marketing Director
Marketing Manager
Marketing Manager
Marketing Manager
Marketing Manager

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