| 标题 | Singing |
| 广告公司 | Saatchi & Saatchi New Zealand |
| 广告战役 | The Bula Spirit |
| 广告主 | Tourism Fiji |
| 品牌 | Tourism Fiji |
| 首次发布日期 | 2018 / 12 |
| 行业领域 | 目的地（国家与地点） |
| 广告口号 | Where Happiness Finds You |
| 剧情简介 | Saatchi & Saatchi New Zealand and Goodoil Films bring the spirit of Fiji to life with the beautiful voices of the Fijian people. |
| 哲学 | The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasizing the range of unique experiences that are offered throughout Fiji’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination. |
| 问题 | Research showed that while most people know about the beauty and relaxation that Fiji has to offer, there was so much more to a trip to Fiji that deserved to be shared. |
| 结果 | A global campaign that brings to life the 'Bula spirit' of the Fijian people. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 市场 | 澳大利亚 |
| Soundtrack | Igelese Ete |
| 更多信息 | https://www.fiji.travel |
| 制作公司 | Good Oil |
| Director | Justin McMillan |
| 执行制片 | Mark Foster |
| 制片 | Katie Kempe |
| Business Director | George Mackenzie |
| 摄影指导 | Crighton Bone |
| 剪辑师 | Simon Njoo |
| 制作设计师 | Kim Tillbury |
| 后期制作 | Blockhead |
| 音效设计公司 | Franklin Road |
| 音乐作曲家 | Igelese Ete Ete |
| Managing Director | Paul Wilson |
| 首席创意官 | Toby Talbot |
| Head of Account Management | Susie Darling |
| Head of Production | Amanda Chambers |
| Head of Strategy | David McIndoe |
| 创意总监 | Jordan Sky |
| 创意总监 | Kristal Knight |
| 创意总监 | Guy Roberts |
| 客户总监 | Becky Kusel |
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