| 标题 | Ving Takes Over ADT Social |
| 广告公司 | Publicis Sapient |
| 广告战役 | Ving Takes Over ADT Social |
| 广告主 | ADT Security System |
| 品牌 | ADT |
| 首次发布日期 | 2015 / 2 |
| 行业领域 | 消费者及公共服务 |
| 哲学 | The insight: after 140 years in business, ADT had plenty of legacy and not a lot of relevance for tech-savvy security buyers. What they needed was a new voice to appeal to a new audience. So we launched a social takeover of the ADT Facebook and Twitter accounts starring Ving Rhames as the new face (and brand embodiment) of ADT—illustrating their marriage of strength and smarts. His obvious strength was also matched with a surprising warmth that mirrors the duality of the brand itself. This new Ving lens became a common thread, speaking to the world of security and automation in a decidedly new way. Our new tone was strong. And so were our results. Facebook and Twitter engagement rose by 57% and 98%, respectively. And a 140 year-old brand now has a distinctly modern point of view on security and automation. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 首席创意官 | Gaston Legorburu |
| North America Chief Creative Officer | Gary Koepke |
| 执行创意总监 | Robert Kleman |
| 执行创意总监 | Matthew Atkatz |
| 创意总监 | James Allen |
| 创意总监 | Andrew Goldstein |
| 联合创意总监 | Cesar Santos |
| 联合创意总监 | Brent Slone |
| 联合创意总监 | Matt Kelsen |
| 美术指导 | Frank Gomez |
| 文案 | Kylin Johnson |
| Junior Copywriter | Erik Fabregat |
| Junior Designer | Lara Israelson |
| Vice President (VP) | Matt Kujawa |
| 客户总监 | Vanessa Martinez |
| 客户主管 | Stephanie Altuve |
| Director, Marketing Strategy & Analysis | Greg Cordaro |
| Manager, Marketing Strategy & Analysis | Julie Mantis |
| Director, Social Studio | Stevie Dove |
| Social Engagement Lead | Andrew Choban |
More Work
SEE ALLI AM ADT
- 品牌:
- ADT
- 广告公司:
- Publicis Sapient
Ving Rhames I AM ADT
- 品牌:
- ADT
- 广告公司:
- Publicis Sapient