| 标题 | The Island Immersion Room |
| 广告公司 | Publicis Sapient |
| 广告战役 | The Palazzo del Sol Experience |
| 广告主 | Fisher Island Realty Sales |
| 品牌 | Palazzo del Sol |
| 首次发布日期 | 2014 / 10 |
| 行业领域 | 房地产 |
| 剧情简介 | Fisher Island—the very embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as the team on Fisher prepared to unveil their first new building in over a decade, we reimagined the sales process for their ultra-wealthy clients. The Island Immersion Room leverages the power of digital to create an environment within the temporary sales center that surrounds buyers with the essence of Fisher Island. At the center of the room is a special interactive table, developed to deliver a new kind of multi-touch “workshop” experience for sales agents and their clients. In all directions, ultra high-def video walls bring floorplans, island photography and designer renderings to life in gorgeous fidelity. The entire experience is based on gesture control, including the ability to swipe photos directly from the table onto the surrounding walls—to create a custom environment and a sense of magic for each and every client. For the modern multi-millionaire, a differentiated sales process means everything. And that’s what The Island Immersion Room is all about—creating an experience as exclusive as Fisher Island itself. |
| 媒体类别 | 互动信息亭 |
| 长度 | |
| 创意总监 | James Allen |
| 执行创意总监 | Robert Kleman |
| 联合创意总监 | Cesar Santos |
| Worldwide Chief Creative Officer | Gaston Legorburu |
| 执行创意总监 | Matthew Atkatz |
| 创意总监 | Andrew Goldstein |
| Senior Art Director | Frank Gomez |
| 设计师 | Hugo Broche |
| 创意总监 | Eddie Gomez |
| Senior Manager, Interactive Development | Alex Toledo |
| North America Chief Creative Officer | Gary Koepke |
| 联合创意总监 | Matt Kelsen |
| VP Client Services | Matt Kujawa |
| 客户经理 | Melissa Acosta |
| Creative technologist | Steve Cucinotta |
| 设计师 | David Iglesias |
| 设计师 | John Gonzalez |
| Senior Account Director | Debbie Casey |
| Director of Technology | Jay Wilson |
| Senior Manager, Mobile Solutions | Ben Wakeman |
| Developer, Mobile Solutions | Jenelle Walker |
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