Gary Koepke
Board Member at Ad Council
Boston, 美国
标题Life Doesn't Come With Directions 2
广告公司
广告战役 From A to X
广告主 Fiat
品牌 Fiat 500X
首次发布日期 2014 / 11
剧情简介 In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities.
To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience.
For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit.
The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents.
The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal. 
媒体类别 户外广告
创意总监
Senior Manager, Program Management
联合创意总监
创意总监
Client Services Director
Senior Interactive Developer
联合创意总监
联合创意总监
North America COO
设计师
美术指导
Senior Associate Producer
Manager Interactive Developer
设计师
设计师
Interactive Program Management

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