标题 | Life Doesn't Come With Directions 2 |
广告公司 | Publicis Sapient |
广告战役 | From A to X |
广告主 | Fiat |
品牌 | Fiat 500X |
首次发布日期 | 2014 / 11 |
剧情简介 | In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal. |
媒体类别 | 户外广告 |
创意总监 | David Charles |
Senior Manager, Program Management | Juan Serrano |
联合创意总监 | Jeff Beberman |
创意总监 | Boris Stojanovic |
Client Services Director | Alan Clisch |
Senior Interactive Developer | Rafael Jimenez |
联合创意总监 | Paul Amelchenko |
联合创意总监 | Evan Oremland |
North America COO | Gary Koepke |
设计师 | Pamela Roca |
美术指导 | Stacey Fredrickson |
Senior Associate Producer | Christine Cafiero |
Manager Interactive Developer | Marlon Munoz |
设计师 | Daniel Gonzales |
设计师 | Sergio Gomez |
Interactive Program Management | Jacinta Yong |