标题 | Life Doesn't Come With Directions |
广告公司 | Publicis Sapient |
广告战役 | From A to X |
广告主 | Fiat |
品牌 | Fiat 500X |
首次发布日期 | 2014 / 11 |
行业领域 | 轿车 |
剧情简介 | In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal. |
媒体类别 | 户外广告 |
Client Services Director | Alan Clisch |
North America COO | Gary Koepke |
创意总监 | Boris Stojanovic |
联合创意总监 | Evan Oremland |
美术指导 | Stacey Fredrickson |
联合创意总监 | Paul Amelchenko |
创意总监 | David Charles |
联合创意总监 | Jeff Beberman |
Manager Interactive Developer | Marlon Munoz |
Senior Interactive Developer | Rafael Jimenez |
设计师 | Daniel Gonzales |
Senior Associate Producer | Christine Cafiero |
设计师 | Sergio Gomez |
设计师 | Pamela Roca |
Interactive Program Management | Jacinta Yong |
Senior Manager, Program Management | Juan Serrano |