标题 | The Palazzo del Sol Experience |
广告公司 | Publicis Sapient |
广告战役 | The Palazzo del Sol Experience |
广告主 | Fisher Island Realty Sales |
品牌 | Palazzo del Sol |
首次发布日期 | 2014 / 10 |
行业领域 | 目的地(国家与地点) |
剧情简介 | Fisher Island—the embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as Fisher prepared to unveil their first new building in a decade, we redesigned the sales process for their ultra-wealthy clients. It starts with an invite-only website full of special features, from video balcony views (shot by octocopter before the building existed) to a special twist on Google Street View that allows buyers to explore the island via helicopter, golf cart and yacht. Then agents bring clients the island on an iPad, a simple but sleek digital tool that surfaces floorplans, photography, and renderings with a touch. But the real magic happens in The Island Immersion Room—a custom-built environment which provides sales agents a totally new way to cater to exactly what their clients want to see. At the heart of the room is a special interactive table, surrounded by high-def video walls—a setup which allows the sales agent to become a composer for their client. And if there’s something the client loves, the sales agent can simply swipe to a monitor—and it’s magically up on display. |
媒体类别 | Digital Installation |
长度 | |
Worldwide Chief Creative Officer | Gaston Legorburu |
North America Chief Creative Officer | Gary Koepke |
执行创意总监 | Robert Kleman |
执行创意总监 | Matthew Atkatz |
创意总监 | James Allen |
创意总监 | Andrew Goldstein |
创意总监 | Eddie Gomez |
联合创意总监 | Cesar Santos |
联合创意总监 | Matt Kelsen |
Senior Art Director | Frank Gomez |
Creative technologist | Steve Cucinotta |
设计师 | Hugo Broche |
设计师 | David Iglesias |
设计师 | John Gonzalez |
VP Client Services | Matt Kujawa |
Senior Account Director | Debbie Casey |
客户经理 | Melissa Acosta |
Director of Technology | Jay Wilson |
Senior Manager, Interactive Development | Alex Toledo |
Senior Manager, Mobile Solutions | Ben Wakeman |
Developer, Mobile Solutions | Jenelle Walker |