| 标题 | The Developer |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | Design Your Life |
| 广告主 | Samsung |
| 品牌 | Samsung |
| Posted | 10月 2013 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | Told from a child's perspective, "The Developer" is a musical short film by Samsung featuring Lionel Messi and the hit single "Royals" by Lorde. A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is "The Developer" and the children view him with a deep suspicion. Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission. The children watch in awe. They reflect on their current situation by singing Lorde's breakout hit "Royals," a song about overcoming her own humble beginnings. The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world's reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children. The events in this story are a dramatic retelling of actual projects completed by the Messi Foundation. |
| 媒体类别 | Web Film |
| 长度 | |
| 市场 | 美国 |
| Soundtrack | Royals |
| 制作公司 | Furlined |
| 音效设计公司 | Stimmung |
| Agency | Leo Burnett L.A. |
| 创意总监 | Shannon McGlothin |
| 创意总监 | Brandon Rochon |
| 创意总监 | Adam Kennedy |
| 创意总监 | Guy Seese |
| 创意总监 | Brian Murphy |
| 客户总监 | Radim Svoboda |
| 客户总监 | Benjamin Haynes |
| 客户主管 | Cameron Zick |
| 执行制片 | Jennifer Dennis |
| 制片 | Keith Jamerson |
| 音乐 | Gabe McDonough |
| 音乐 | Chris Clark |
| 导演 | Adam Hashemi |
| 后期制作 | The Mill LA |
| 剪辑公司 | Rock Paper Scissors |
| 音频后期制作 | Lime Studios |
| 音乐 | Amber Music |
| 音乐 | Lorde |