Ian Hughes
项目经理 at Biscuit Filmworks UK
London, 英国
标题Button
广告公司
广告战役 Record Store Day 2016
广告主 Record Store Day
品牌 Record Store Day
首次发布日期 2016 / 4
行业领域 商贸展会、活动及节日
剧情简介 Each poster features a visual related to a popular business found in Soho, with a vinyl twist. Stores can select the poster most relevant to them, write their name on it to show they support the day’s events and stick them up to tell their customers where Soho's record stores are 
哲学 Basically, we figured the most helpful thing we could do was let everyone in the area know that the 16th April was Record Store Day.The problem was how to do this without traditional paid for media?The answer was to enlist the local community.Create posters that could be put in the windows of all the shops in central London, but give the participating stores some ownership, to make them active supporters. ” 
媒体类别 海报
创意总监
创意团队
创意团队
Creative Producer
Creative Producer
插图画家
插图画家
插图画家
插图画家
插图画家
插图画家

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