标题 | Button |
广告公司 | J. Walter Thompson London |
广告战役 | Record Store Day 2016 |
广告主 | Record Store Day |
品牌 | Record Store Day |
首次发布日期 | 2016 / 4 |
行业领域 | 商贸展会、活动及节日 |
剧情简介 | Each poster features a visual related to a popular business found in Soho, with a vinyl twist. Stores can select the poster most relevant to them, write their name on it to show they support the day’s events and stick them up to tell their customers where Soho's record stores are |
哲学 | Basically, we figured the most helpful thing we could do was let everyone in the area know that the 16th April was Record Store Day.The problem was how to do this without traditional paid for media?The answer was to enlist the local community.Create posters that could be put in the windows of all the shops in central London, but give the participating stores some ownership, to make them active supporters. ” |
媒体类别 | 海报 |
创意总监 | Dave Dye |
创意团队 | Senan Lee |
创意团队 | Pansy Aung |
Creative Producer | Ian Hughes |
Creative Producer | Kate Duncan |
插图画家 | Jordon Cheung |
插图画家 | Toby Leigh |
插图画家 | Paul Bower |
插图画家 | Dave Anderson |
插图画家 | Mario Wagner |
插图画家 | Chris Gilvan Cartwright |