IKEA - "German Pop Hit"

Grabarz & Partner

Grabarz & Partner Hamburg, 德国

3479

标题	German Pop Hit
Brief	Radio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order.
广告公司	Grabarz & Partner
广告战役	Furniture Assembly. The radio campaign for Ikea.
广告主	IKEA
品牌	IKEA
Posted	11月 2019
行业领域	家用电器、家具及园艺工具
剧情简介	Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
媒体类别	广播
首席创意官	Ralf Heuel
创意总监	Roman Jonsson
Concept	Roman Jonsson
创意总监	Julijus Rebic
Concept	Julijus Rebic
客户经理	Dominique Bremer
录音室	Studio Funk GmbH Co KG
Sound Engineer	Torsten Hennings
Casting	Carsten Berlin
导演	Torsten Hennings
导演	Roman Jonsson
广告公司制片	Judith Uhrlau
PR Communication Manager	Tobias Vogler
Marketing Manager	Nica Söderlund
音乐	kids in a candy store
音乐作曲家	Tobias Burger
音乐作曲家	Julian Prießen
Narrator	Jonas Bergström
Narrator	Caroline Kiesewetter
Narrator	Andreas Torwesten