标题 | Raise the Pride |
广告公司 | Wunderman Thompson Toronto |
广告战役 | Raise the Pride |
广告主 | PFLAG Canada |
品牌 | PFLAG Canada |
首次发布日期 | 2015 |
哲学 | To combat the hate against the LGBTQ community on social media, support group Toronto PFLAG launched #RaiseThePride during World Pride 2014. A physical flag connected to Twitter. Tweet something negative and the flag lowered to half-mast, showing sorrow and loss. But, tweet something positive and the flag rose to the top, high and proud. |
媒体类别 | 互动 |
首席创意官 | Brent Choi |
执行创意总监 | Ryan Spelliscy |
创意总监 | Patrick Schroen |
创意总监 | Braeden Laverty |
创意总监 | Santiago Fernandez-Concha |
美术指导 | Alex Newman |
美术指导 | Braeden Laverty |
文案 | Santiago Fernandez-Concha |
编程人员 | Patrick Schroen |
制片 | Matt Hamilton |
摄影师 | Henrieta Haniskova |