Group Creative Director
at
Group Head Brand Activation MRM // McCann GmbH
Frankfurt, 德国
| 标题 | Opel on Amazon |
| 广告公司 | McCann Worldgroup Germany |
| 广告战役 | Opel on Amazon |
| 广告主 | Opel |
| 品牌 | Opel ADAM & Opel Crossland X |
| Posted | 11月 2018 |
| 行业领域 | 轿车 |
| 剧情简介 | Nowadays you can buy everything online: jewelry, trips or socks. With just a few clicks, your shopping cart is filled with everything you ever wished for. Except cars! These are still only sold at dealerships. Studies show that a good third of all car buyers would like to buy their next car online. In addition, every second product search takes place on Amazon. So why not sell cars on Amazon? And that’s exactly what we did, by radically simplifying the car sales process on an Amazon.de brand page. This made the largest online shop in Germany the largest Opel dealer in Germany over night. Opel sold the Opel ADAM and the Opel Crossland X – lifestyle cars for a young female audience – on the most instant and mobile platform there is. |
| 问题 | The Opel ADAM is Opel's smallest car in the range, a highly customizable lifestyle car. The Opel Crossland X is a stylish crossover with SUV styling, highly efficient engines, premium innovations and exceptional flexibility. |
| 媒体类别 | 互动 |
| Creative Agency | MRM McCann Frankfurt |
| 首席创意官 | Sebastian Hardieck |
| 执行创意总监 | Martin Biela |
| 集团创意总监 | Thomas Dempewolf |
| 文案 | Christian Endecott |
| 文案 | Fabian Moretti |
| 文案 | Katharina Schifferdecker |
| 美术指导 | Gift Amlumyong |
| 美术指导 | Nico Koehler |
| 美术指导 | David Apel |
| 美术指导 | Volker Henze |
| 美术指导 | Christian Kilian |
| 美术指导 | Jan-David Winter |
| Social Media Manager | David Broghammer |
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