Thomas Dempewolf
Group Creative Director at Group Head Brand Activation MRM // McCann GmbH
Frankfurt, 德国
标题Tyke2014
广告公司
广告战役 Tyke2014
广告主 People for the Ethical Treatment of Animals PETA
品牌 PETA
首次发布日期 2013 / 8
行业领域 动物权利、安全及收养
剧情简介 On 20 August 2013, PETA launched one of its largest ever undertakings: an online petition to achieve a ban on wild animals in circuses. Developed and realised by Hamburg agency Grabarz & Partner, a documentary film entitled Tyke2014 focuses the spotlight on the systemic cruelty to animals in circuses. At the same time, a broad campaign will draw attention to one of the largest petitions that has ever existed for the protection of animals.PETA intends to reach an ambitious goal by 2014: 500,000 names are required in the online petition to demonstrate the clear will of the people to the federal government.‘There has been no improvement in the situation for wild animals in circuses over the past 20 years,’ says Harald Ullmann, vice chairman of PETA Germany. ‘We are appealing to everyone who cares about animals to sign the online petition and work with PETA to achieve a ban on wild animals.’At the heart of the campaign is Tyke2014, a 15-minute documentary. A wide range of advertising is being used to promote the landing page, where people can watch the film and add their name to the petition (www.tyke2014.com). These measures include cinema trailers, pre-roll commercials, cinema posters, banners and flying banners, stencils and taxi advertising. Similarly, at a later point in time, it will be possible to buy T-shirts and jute bags featuring designs based on the campaign. 
哲学 On 20 August 2013, PETA launched one of its largest ever undertakings: an online petition to achieve a ban on wild animals in circuses. Developed and realised by Hamburg agency Grabarz & Partner, a documentary film entitled Tyke2014 focuses the spotlight on the systemic cruelty to animals in circuses. At the same time, a broad campaign will draw attention to one of the largest petitions that has ever existed for the protection of animals.PETA intends to reach an ambitious goal by 2014: 500,000 names are required in the online petition to demonstrate the clear will of the people to the federal government.‘There has been no improvement in the situation for wild animals in circuses over the past 20 years,’ says Harald Ullmann, vice chairman of PETA Germany. ‘We are appealing to everyone who cares about animals to sign the online petition and work with PETA to achieve a ban on wild animals.’At the heart of the campaign is Tyke2014, a 15-minute documentary. A wide range of advertising is being used to promote the landing page, where people can watch the film and add their name to the petition (www.tyke2014.com). These measures include cinema trailers, pre-roll commercials, cinema posters, banners and flying banners, stencils and taxi advertising. Similarly, at a later point in time, it will be possible to buy T-shirts and jute bags featuring designs based on the campaign. 
媒体类别 Web Film
长度
市场 安哥拉
更多信息 www.tyke2014.com
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
首席创意官
集团创意总监
文案
创意总监
客户主管
客户主管
客户主管
摄影指导
美术指导
美术指导
美术指导
文案
剪辑师
Concept
Concept
插图
插图
Head of Digital
音效设计公司 Supereme Music
音效
制作公司 Greensky

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