| 标题 | Like You've Never Felt Before |
| 广告公司 | Ogilvy Worldwide |
| 广告战役 | Innovation AND You |
| 广告主 | Philips |
| 品牌 | Philips Sonicare |
| 首次发布日期 | 2015 / 5 |
| 行业领域 | 牙刷 |
| 剧情简介 | his isn’t your typical 4 in 5 dentists recommend commercial. As you’ll see in the spot, once the Sonicare toothbrush users are finished doing their daily brush, they are so inspired from the feeling the electronic toothbrush gives them, they literally are speechless and cannot help but dance in sync with the electronic brush on the countertop. And yes – the tooth brush does dance! It cannot resist the dancing urge with its 62,000 brush movements per minute. The ‘Live You’ve Never Felt’ campaign comes with motive. Philips did their homework and found that 65% of Americans are still using manual toothbrushes, simply because they think they are good enough to get the job done and are unaware of the short-term benefits of electronic toothbrushes. The spot is part of a larger campaign designed to persuade manual toothbrush users to make the switch to Philip’s Sonicare electronic toothbrush, a brush that gives you healthier and cleaner gums in just two weeks and like many of its fans have verifiably said, gives you an indescribable feeling of confidence. |
| 媒体类别 | 电视 |
| 长度 | |
| Senior Partner, Group Creative Director | Victoria Azarian |
| 文案 | Parker Sims |
| 文案 | Allison Lackey |
| Senior Partner, Managing Director | Spencer Osborn |
| Executive Group Director | Gosia Plewako |
| Executive Group Director | Jennifer Natuzzi |
| 客户主管 | Justin Cohen |
| Assistant Account Executive | Kyle Hodgkins |
| Business Manager | Lisa Rosario |
| 制片 | Sarissa Karnbach |
| Music Production Coorindator | Karl Westman |
| Music Production Coordinator | Michael Freeman |
| 制作公司 | Sweetshop |
| 导演 | Kathi Prosser |
| 剪辑公司 | Cosmo Street |
| 剪辑师 | Mark Ptter |
| Assistant Editor | Jon Allen |
| 制片 | Anne Lai |
| 执行制片 | Maura Woodward |
| Graphics / Visual Effects | Switch FX |
| Flame Artist | Jon Magel |
| Flame Artist | Andrew Rea |
| 制片 | Cara Flynn |
| EP | Diana Dayrit |
| 音频 | Heard City |
| 音频工程师 | Keith Reynaud |
| 着色 | Nice Shoes |
| Colorist | Chris Ryan |
| Group Planning Director | Kirsten Miller |
More Work
SEE ALLWelcome Gym
- 品牌:
- Sport England
- 广告公司:
- FCB London
Muslim Girls Fence
- 品牌:
- Sport England
- 广告公司:
- FCB London
Goal Diggers Football Club
- 品牌:
- Sport England
- 广告公司:
- FCB London
Black girls do run
- 品牌:
- Sport England
- 广告公司:
- FCB London
This Girl Can
- 品牌:
- Sport England
- 广告公司:
- FCB London